Marketing art online: something new every day at Wall Blank

In a fantastic union of values, art and commerce, Wall Blank is selling independent and unrecognised artists’ work online in a clever way.

Wall Blank follows a few good-minded guidelines:

• Just one new, limited-run reproduction of original photography (and other wall art) is added for sale each day - at a low, accessible price.
• Every Fridays’ sales proceeds go to the artists’ nominated charity.
• Artists are encouraged to relate stories and background information about their art – giving buyers some connection and meaning to latch onto and making this art a richer experience than the meaningless wallpaper usually sold at this price range.

Sales are online and reproductions are created at Wall Art after the sales are made, so there is no waste and costs are highly controlled.

What a tidy way to market up-and-coming artists, and make truly original art available to anyone. Tell a friend.

http://wallblank.com/

A careful balance: Corporate participation in online community

Online community members expect that businesses with whom they engage (or about whose products or services they network) will play some role in, or even facilitate, online dialogue. But for the business this role is a balancing act. Too much content, too much moderation or too much control will negatively affect both attitudes and traffic—to the detriment of the business.

Perhaps it is in part my affection for tex-mex, but I really like the Nacho Analogy.

Feller, K. (2008, 28 May 2008). The Chip-to-Cheese Ratio: when are corporate communities too commercial? Conversations Matter.